Bestpass published an electronic version of “Operation: Big Wheels for Heroes,” a guide produced by the company's staff for planning and holding public awareness and fund-raising events centered on trucking. The comprehensive 79-page guide, offered as a free service to everyone in the trucking industry, is available online.
The guide stemmed from Bestpass’ successful Touch-a-Truck fund-raising event, which was held for the first time in 2014, attracting more than 500 people and raising funds for the charity Wreaths Across America. The guide provides step-by-step instructions and templates for fleet owners and other industry groups to hold community events featuring trucks and other large vehicles.
Touch-a-Truck events heighten the profile of the trucking industry in the community while also raising funds for a worthy cause. They also allow the public to learn about commercial trucks and drivers, help to dispel negative stereotypes, and foster a positive public image of the trucking industry.
“These events are an excellent way to give the general public access to the large vehicles that keep our country moving, by letting kids and adults alike touch, climb into, and see them up close,” Bestpass President and CEO John Andrews said. “We know our colleagues in the industry love and believe in trucking as much as we do, and we hope providing this resource can help someone benefit from our experience and plan their own successful events.”
Readers of the guide will receive advice on topics including:
- Publicizing the event through social media platforms, radio advertising and traditional media opportunities
- Collecting donations for the selected charitable organization
- Planning catering, venues and entertainment for the event
- Evaluating the event’s success with template surveys
Garner Trucking of Findlay, Ohio, a Bestpass client, is planning its own Touch-a-Truck event using the Bestpass manual for guidance. The event, scheduled for Saturday, August 15, will benefit the Children’s Museum of Findlay, and several museum exhibitors will provide trucks for the event.
“The Bestpass guide has helped us in planning our event tremendously,” said Jenny Schaub, marketing coordinator for Garner Trucking. “The templates in particular have been great guidelines for us. We will also be using the vehicle staging templates.”
Schaub said she hopes being able to see the trucks up close will help the public find them less intimidating and provide opportunities for the company to discuss the many benefits of a career in trucking.
Bestpass’s second Touch-a-Truck event will be held in suburban Albany on Saturday, October 3.